Actas y comunicaciones de congresos

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Examinando Actas y comunicaciones de congresos por Centro "Facultad de Ciencias Económicas y Empresariales"

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    Publicación
    Blockchain Impact on Supply Chain Performance
    (Springer, 2023-07-08) Morcillo Bellido, Jesús; Romero Fernández-Cuartero, Laura; Morcillo García, Jesús
    Blockchain has become more relevant in the efficient and secure management of the supply chain, due to the grown importance that companies give to ensuring the transparency and traceability of all the movements made in each of the links of the supply chain. In this article, a study of the blockchain practices carried out by different companies from various sectors, come to infer that traceability, security, and cost reduction are the main objectives when companies decide to tackle projects of this nature. Another issue that can be deduced is that companies generally look for partners specialized in this sector to help them implement these projects, thus sharing both the knowledge generated and the development costs of the projects.
  • Miniatura
    Publicación
    Factores que afectan a la elección de destino turístico: Una aplicación a las regiones españolas
    (Asociación Española de Ciencia Regional, 2018-11-21) Muñoz Martínez, César; Álvarez Pinilla, Antonio Maria; Baños Pino, Jose Francisco
    Esta investigación trata de contribuir al entendimiento de los determinantes que influyen en la distribución de los movimientos turísticos interiores en España. Se desarrolla un modelo gravitacional que vincula los flujos bilaterales regionales con las condiciones climatológicas, específicamente con la diferencia de precipitaciones entre los destinos y los mercados emisores de la demanda turística.
  • Miniatura
    Publicación
    Industry 4.0 in Large Pharma Companies
    (Springer, 2023-03-25) Morcillo Bellido, Jesús; Merino Fuentes Ramón; Morcillo García, Jesús
    The term Industry 4.0 (I4.0) refers to an innovative industrial model based on the widespread application of digitalization and monitoring of different operational processes. The aim of this study is to gain a deeper understanding I4.0 impact on a sample of large companies in the pharma sector. From the analyses carried out, it could be inferred that the adoption of the new industrial model could enable and facilitate an increase on company´s customer responsiveness, through efficiency improvement along their supply chains and their level of innovation and service.
  • Miniatura
    Publicación
    The Shopping Experience in Virtual Sales: A Study of the Influence of Website Atmosphere on Purchase Intention
    (Springer, 2021-09-30) Jiménez Delgado, Fernando; Reina Paz, María Dolores; Thuissard Vasallo, J.; Sanz Rosa, D.
    The conceptual framework for this research comes from the study of environmental psychology in response to a given environment that condition approach-avoidance behaviors. These three states were pleasure (satisfaction/happiness), arousal (stimulation), and dominance (feeling of control), or PAD. Subsequently, further research applied this theory to the context of a retail setting in order to better understand the influence of a physical store’s atmosphere on consumers. The main purpose of this study is to analyze the effects of certain marketing tools and the atmosphere created at a Point-Of-Sales (PoS) on the online shopping experience and purchase intention. The methodology for the work is based on the well-known stimulus-organism-response (S-O-R) model, which has been the subject of numerous consumer behavior studies. The approach for this study is an experiment in which a sample of individuals takes part in a double online shopping experience involving two different scenarios with different dimensions and atmospheres. Despite other existing research has demonstrated in the past the impact of vividness’ info and video materials on the purchase intention, the originality of this study is the usability of 3D-dimension as a virtual presence enhancer to demonstrate both, better experience and more realistic shopping behavior closer to the findings we can expect from a consumer on the physical traditional stores.