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2020-06-26
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info:eu-repo/semantics/openAccess
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Universidad Nacional Autónoma de Honduras
Resumen
Desde la Transición democrática la extrema derecha apenas tenía representatividad política y soporte popular en España, lo que suponía una excepción respecto al contexto europeo. Sin embargo, desde hace apenas unos años, dos nuevas ultraderechas han irrumpido con fuerza: Hogar Social y Vox. En este texto analizaremos la evolución de la extrema derecha española desde una perspectiva histórica y sociológica para explicar el surgimiento de ambas formaciones. A través de la netnografía y el análisis del discurso examinaremos sus similitudes y diferencias, sus tácticas comunicativas y los motivos que podrían explicar su creciente aceptación por una parte significativa de la sociedad.
The Spanish far-right has not had political representation or popular support since the democratic Transition, which was an exception to the European context. However, since just a few years ago, two new ultra-rightists formation have burst in force: Hogar Social and Vox. In this text we will analyze, from a sociological and historical perspective, the evolution of the Spanish far-right with the aim of explaining the emergence of both formations. In the same way, through a netnography and a discursive analysis, we will examine their similarities and differences, their communicative tactics and the reasons that could explain their growing acceptance by a significant part of society.
The Spanish far-right has not had political representation or popular support since the democratic Transition, which was an exception to the European context. However, since just a few years ago, two new ultra-rightists formation have burst in force: Hogar Social and Vox. In this text we will analyze, from a sociological and historical perspective, the evolution of the Spanish far-right with the aim of explaining the emergence of both formations. In the same way, through a netnography and a discursive analysis, we will examine their similarities and differences, their communicative tactics and the reasons that could explain their growing acceptance by a significant part of society.
Descripción
La versión registrada de este artículo, publicado por primera vez en “Revista Latinoamericana Estudios de la Paz y el Conflicto, 1(2), (2020) 55–78", está disponible en línea en el sitio web del editor: Universidad Nacional Autónoma de Honduras , https://doi.org/10.5377/rlpc.v1i2.9833
The registered version of this article, first published in “Revista Latinoamericana Estudios de la Paz y el Conflicto, 1(2), (2020) 55–78", is available online at the publisher's website: Universidad Nacional Autónoma de Honduras , https://doi.org/10.5377/rlpc.v1i2.9833
The registered version of this article, first published in “Revista Latinoamericana Estudios de la Paz y el Conflicto, 1(2), (2020) 55–78", is available online at the publisher's website: Universidad Nacional Autónoma de Honduras , https://doi.org/10.5377/rlpc.v1i2.9833
Categorías UNESCO
Palabras clave
Extrema derecha, Tácticas discursivas, Netnografía, Alter-activismo, Doctrina del shock, Far right, Communication strategies, Netnografy, Alter-activism, The shock doctrine
Citación
Álvarez-Benavides, A., & Jiménez Aguilar, F. (2020). «Estrategias de comunicación de la nueva extrema derecha española. De hogar social a vox, del alter-activismo a la doctrina del shock». Revista Latinoamericana Estudios de la Paz y el Conflicto, 1(2), 55–78. https://doi.org/10.5377/rlpc.v1i2.9833
Centro
Facultad de Ciencias Políticas y Sociología
Departamento
Sociología III (Tendencias Sociales)



