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LA CONFIGURACIÓN DEL DISCURSO EN ANUNCIOS PUBLICITARIOS DE PRODUCTOS TECNOLÓGICOS DESTINADOS A NIÑOS Y ADOLESCENTES DURANTE LA SEGUNDA REPÚBLICA ESPAÑOLA: THE CONFIGURATION OF THE DISCOURSE IN ADVERTISEMENTS OF TECHNOLOGICAL PRODUCTS AIMED AT CHILDREN AND ADOLESCENTS DURING THE SECOND SPANISH REPUBLIC

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dc.contributor.authorHERNANDO GARCÍA-CERVIGÓN, Alberto
dc.date.accessioned2026-09-01T14:05:59Z
dc.date.available2026-09-01T14:05:59Z
dc.date.issued2024-01-08
dc.date.updated2026-09-01T14:05:59Z
dc.description.abstractEn este trabajo se estudia la configuración del discurso de los anuncios publicitarios de productos tecnológicos destinados a niños y adolescentes durante la Segunda República Española. Se presta especial atención a los argumentos y recursos lingüísticos, icónicos e iconográficos empleados para poner de relieve las excelencias de los productos y los beneficios que reportarán a sus usuarios. Se ha seleccionado una muestra representativa de un corpus de 484 publicados en la prensa de la época durante el periodo indicado. Metodológicamente, el contenido es analizado en la doble vertiente descriptiva e interpretativa. Se llega a la conclusión de que en la publicidad que nos ocupa se crea un estereotipo, el del joven consumidor, y sientan las bases de la publicidad posterior. Los anuncios analizados, además de resultar novedosos desde la perspectiva discursiva y visual, constituyen un importante vestigio de los imaginarios y valores instaurados en la sociedad de la época. Abstract: This paper studies the configuration of the discourse of advertisements for technological products aimed at children and adolescents during the Second Spanish Republic. Special attention is paid to the arguments and linguistic, iconic and iconographic devices used to highlight the excellence of the products and the benefits they will bring to their users. A representative sample has been selected from a corpus of 484 published in the press of the time during the indicated period. Methodologically, the content is analyzed in the double descriptive and interpretative aspect. It is concluded that the advertising in question creates a stereotype, that of the young consumer, and lays the foundations for subsequent advertising. The advertisements analyzed, in addition to being novel from the discursive and visual perspective, constitute an important vestige of the imaginaries and values established in the society of the time.  Keywords: Discourse. Advertising. Linguistic devices. Second Spanish Republic. Childhood. Adolescence.es
dc.description.abstractThis paper studies the configuration of the discourse of advertisements for technological products aimed at children and adolescents during the Second Spanish Republic. Special attention is paid to the arguments and linguistic, iconic and iconographic devices used to highlight the excellence of the products and the benefits they will bring to their users. A representative sample has been selected from a corpus of 484 published in the press of the time during the indicated period. Methodologically, the content is analyzed in the double descriptive and interpretative aspect. It is concluded that the advertising in question creates a stereotype, that of the young consumer, and lays the foundations for subsequent advertising. The advertisements analyzed, in addition to being novel from the discursive and visual perspective, constitute an important vestige of the imaginaries and values established in the society of the time. en
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dc.identifier.doihttps://doi.org/10.5944/signa.vol33.2024.36582
dc.identifier.eissn2254-9307
dc.identifier.issn1133-3634
dc.identifier.urihttps://espacio-pre.uned.es/handle/123456789/33307
dc.journal.titleSigna: Revista de la Asociación Española de Semiótica
dc.journal.volume33
dc.language.isoes
dc.publisherUniversidad Nacional de Educación a Distancia (España). Signa: Revista de la Asociación Española de Semiótica
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rights.holderAlberto Hernando García-Cervigónes
dc.rights.urihttps://creativecommons.org/licenses/by-nc/4.0
dc.subject5705.09 Semiologíaes
dc.subject.keywordsDiscurso. Publicidad. Recursos lingüísticos. Segunda República Española. Infancia. Adolescencia.es
dc.subject.keywordsDiscourse. Advertising. Linguistic devices. Second Spanish Republic. Childhood. Adolescence.en
dc.titleLA CONFIGURACIÓN DEL DISCURSO EN ANUNCIOS PUBLICITARIOS DE PRODUCTOS TECNOLÓGICOS DESTINADOS A NIÑOS Y ADOLESCENTES DURANTE LA SEGUNDA REPÚBLICA ESPAÑOLA: THE CONFIGURATION OF THE DISCOURSE IN ADVERTISEMENTS OF TECHNOLOGICAL PRODUCTS AIMED AT CHILDREN AND ADOLESCENTS DURING THE SECOND SPANISH REPUBLICes
dc.titleTHE CONFIGURATION OF THE DISCOURSE IN ADVERTISEMENTS OF TECHNOLOGICAL PRODUCTS AIMED AT CHILDREN AND ADOLESCENTS DURING THE SECOND SPANISH REPUBLICen
dc.typejournal articleen
dc.typeartículoes
dspace.entity.typePublication
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Signa: Revista de la Asociación Española de Semiótica. Vol. 33 (2024)