Persona:
Rodrigo Moya, Beatriz

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ORCID
0000-0003-1619-5714
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Rodrigo Moya
Nombre de pila
Beatriz
Nombre

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2019 - 20203
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search.filters.applied.f.accessLevel: Atribución-NoComercial-SinDerivadas 4.0 Internacional × Fecha de finalización: 2022 ×

Resultados de la búsqueda

Mostrando 1 - 3 de 3
  • Miniatura
    Publicación
    Coopetition as an innovation strategy in the European Union: Analysis of the German case
    (Elsevier, 2019-10) Bujidos Casado, María; Navío Marco, Julio; Rodrigo Moya, Beatriz
    The aim of this article is to provide an in-depth examination of the relationship between coopetition and innovation in the European context. After examining the main findings in the literature on the subject, the article analyses the data from the Eurostat Community Innovation Survey (CIS2012), in Germany, and conducts a quantitative study associating coopetition and innovation with a view to observing how coopetitive companies perform in the field of innovation and what characteristics they have. Amongst other findings, the results yield a certain relationship between international coopetition and cooperation with international clients in the public sector, and also governments and international universities, while at the same time showing less interest in collaborating with private partners when coopeting on a domestic level. The size of the firm, the location of the partners or the percentage of employees with a university degree, are just some of the factors that are incorporated into the analysis.
  • Miniatura
    Publicación
    Analysis of the adoption of customer facing in-store technologies in retail SMEs
    (Elsevier, 2020-11) Lorente Martínez, Javier; Navío Marco, Julio; Rodrigo Moya, Beatriz
    Brick and mortar stores are suffering the dramatic revolution of the retail sector. Customer facing in-store technologies (CFIST) are a key component of the inevitable transformation of retail stores; yet the reasons to adopt such technologies by business owners may be little known. Based on a TOE and TAM inspired framework, this study analyses the drivers of such decision by small and medium size enterprises using a survey methodology. The results show that the attitude towards technology is the strongest predictor of the intention to adopt CFIST, highlighting the role of the top management in technology decisions. This conclusion has important implications for practitioners. This research is the first to address the adoption of CFIST by SMEs and therefore set the path for further studies about the impact and adoption of in-store technology in SMEs.
  • Miniatura
    Publicación
    The rising importance of the "Smart territory" concept: definition and implications
    (Elsevier, 2020-12-01) Gerli, Paolo; Navío Marco, Julio; Rodrigo Moya, Beatriz
    The “Smart territory” concept emerges strongly not only as an extension of the smart city concept but also in opposition to it. The “smartization” of cities can produce a digital gap in the territories, particularly in rural areas that do not have the services and capabilities that citizens in urban areas enjoy. This is the first study fully focusing on the concept of ‘smart territory’, its relevance and the reasons for its emergence. It is also a wake-up call about the benefits of its momentum in the field of digital public policies, particularly in Europe. The beginning of the EU programming period 2021–2027 represents a good opportunity to include clear initiatives for smartization in the Territorial Cohesion Policies, expanding their wider scope and operationalization to different geographical areas.