Isabel Iniesta Alemán; Universidad Internacional de La RiojaAna Pilar Fañanás-Biescas; Universidad de Zaragoza y UNIE UniversidadRenata Canevari Modernel; Universidad Internacional de La Rioja2026-02-162026-02-162026-02-16http://localhost:8888/ojs-uca.3.3.x/index.php/hachetetepe/article/view/12359https://espacio-pre.uned.es/handle/123456789/31294Hachetetepé. Scientific journal of Education and CommunicationIn a post-digital society where interpersonal communication is usually mediated by digital devices, there is a risk of leaving behind people whose education or life circumstances have not allowed them to develop the necessary skills for digital communication. This essay argues that it is people such as those we will refer to as influencers 50+ who, against all odds, are paving the way for the older segment of the population. As early adopters and often teaming up with younger people, they are accelerating an inclusive and promising social change. Consequently, we review the skills necessary for optimal communication in digital environments, the desirability of bridging the digital divide, and the options used by Instagram users over 50 to decipher the Instagram ecosystem.esinfo:eu-repo/semantics/openAccessjournal article2026-02-16EdadismoEducaciónComunicaciónRedes socialesInfluencersAgeismEducationCommunicationSocial mediaIdadismoEducaçãoComunicaçãoRedes sociaisInfluenciadores