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Fecha
2012-05-05
Derechos de acceso
info:eu-repo/semantics/closedAccess
Título de la revista
ISSN de la revista
Título del volumen
Editorial
Central and Eastern European Online Library (CEEOL)
Citas
Resumen
This case study analyzes the effectiveness of the downsizing strategy in the Telefonica through the Event Study method. An eventstudy is designed to examine market reactions to excess returns around specific information events. The information events can be market-wide, such as macroeconomic announcements, or firm specifics, such as downsizing announcements. The question of whether the excess returns around the announcements are different from 0 is answered by estimating the t statistic for each day, by dividing the average excess return by the standard error. If the t statistics are statistically significant, the event affects the returns; the sign of the excess of returns determines whether the effect is positive or negative. Teaching notes for each section are included.
Descripción
The registered version of this article, first published in “Management-Journal of Contemporary Management Issues Vol. 17/1 / 2012, pages: 75-92", is available online at the publisher's website: https://www.ceeol.com/search/article-detail?id=87693
La versión registrada de este artículo, publicado por primera vez en “Management-Journal of Contemporary Management Issues Vol. 17/1 / 2012, pages: 75-92", está disponible en línea en el sitio web del editor: https://www.ceeol.com/search/article-detail?id=87693
La versión registrada de este artículo, publicado por primera vez en “Management-Journal of Contemporary Management Issues Vol. 17/1 / 2012, pages: 75-92", está disponible en línea en el sitio web del editor: https://www.ceeol.com/search/article-detail?id=87693
Categorías UNESCO
Palabras clave
Downsizing, Event study, Excess of returns, Downscoping, Telefónica S.A
Citación
Alfonso Herrero de Egaña Espinosa de los Monteros; Carmen Soria Bravo (2012). Case study: Downsizing strategy influence on the structure of the firm, Management Journal of Contemporary Management Issues Vol. 17/1 / 2012, pages: 75-92,
Centro
Facultad de Ciencias Económicas y Empresariales
Departamento
Economía Aplicada y Estadística